BORN IN THE DOPE HOUSES OF SOUTH MEMPHIS.
Most apparel brands start with a logo. This one started with a prayer on a street where the road dead-ends into the railroad tracks.
THE FOXHOLE PRAYER
In 2019, Ben and Jessica Owen hit rock bottom together - homeless and addicted on the streets of South Memphis. They lived in the dope houses. They watched trafficking happen around them. They were the people you cross the street to avoid.
In the middle of that hell, they prayed a foxhole prayer: God, if you get us out of this together, we'll come back for everybody we left behind.
They got out. And they kept the promise.
THE PROMISE KEPT
Ben and Jessica got clean, rebuilt their lives, and came back to Memphis. Then they did something nobody saw coming - they bought the very dope houses they once used in and turned them into homes for people in recovery.
That work became We Fight Monsters, a Memphis-based nonprofit that fights trafficking, addiction, and exploitation alongside law enforcement. Dope houses became hope houses. A brothel got shut down. Survivors got pulled out of the life and given a real path forward. A 30,000 square foot former brewery at 777 South Main is becoming a treatment center.
The mission grew beyond Memphis too. Through Flanders Fields, the fight extended to evacuating and supporting our Afghan allies and standing with the people who stood with America.
The story has been told on the Shawn Ryan Show, by Peter Santenello, on An Army of Normal Folks with Coach Bill Courtney, and in newsrooms across Memphis and the country. Ben and Jessica even wrote the book on it - literally. It's called We Fight Monsters, and you can find it in our store.
WHY THE SHIRTS EXIST
Rescues cost money. Recovery beds cost money. Renovating a dope house into a family home costs money. The mission runs on fuel, and begging for donations only goes so far.
So we built Monsters Apparel - a stand-alone American apparel brand with one job. Every sale supports the missions of We Fight Monsters, Flanders Fields, and other nonprofit efforts making American streets safer for kids, combating trafficking, ending child abuse, and standing against domestic violence.
You get gear worth wearing. The mission gets fuel. Nobody has to beg.
WHAT THE NAME MEANS
Some people asked us why anyone would want to wear the word "monsters." Fair question.
The name comes from a hard truth: the people best equipped to fight monsters are usually the ones who've been to hell themselves and remember the way out. Ex-addicts, ex-cons, cops, veterans, and survivors - an odd assortment of dangerous men and women who decided to spend their second chance going back in for the people still trapped.
Capability is neutral. Character decides what it's for.
Dangerous men. Good deeds.
JOIN THE FIGHT
You don't have to kick in a door to be part of this. Wear the mission, fund the work, and tell the story everywhere you go.
See the numbers and the news coverage on our Impact page.